Mobile Facts

 

Did You Know...

 
  • There are 5.9 billion mobile subscribers worldwide (that's 87 percent of the global population). 
                 
  • At the end of 2011, mobile penetration in the developing world reached 79 percent.
 
  • India and China constitute for 30 percent of the world’s mobile users.
 
  • The highest percentage of mobile Web users who never or infrequently use the desktop Web are in Egypt at 70 percent, and India at 59 percent.
 
  • Even in the US, 25 percent of Web users are mobile-only.
 
  • Mobile subscriptions outnumber fixed lines 5:1 (higher in developing nations).
 
  • Currently, there are 1.2 billion active mobile-broadband subscriptions worldwide.
 
  • 45 percent of the world’s population is now covered by a 3G mobile network (required for fast mobile Internet access).
 
  • Over 85 percent of new handsets shipped in 2011 globally included some form of browser.
 
  • SMS is leading mobile messaging with 8 trillion text messages sent in 2011.
 
  • Application to Person (ATP) SMS that includes: automated alerts from banks, financial services, advertising, marketing, business administration, ticketing and television voting is expected to overtake Person to Person (PTP) SMS by 2016.
 
  • Feature phones sales (let alone ownership) still outnumber smartphones 4:1.
 
   
 
 
Sources: ITU 2011, Juniper, Gartner, Forrester, On Device Research, IDC